Build people's motivation, expertise and access to fair financial services.
The Just Finance outreach and engagement programme equips frontline staff and volunteers in local services, retail outlets and larger employers to identify people showing signs of financial distress, using a trusted relationship to guide and support them in resolving difficulties through self-help or the use of local services.
By examining the needs and behaviour of different groups of customers at different stages in their lives, we design and test products and services, tools and resources, that help them take control. We cultivate values that support wise decisions. By embedding programmes within communities, working with schools, local service providers, businesses and employers, we maximise accessibility to vital resources, and ensure they are delivered through a trusted relationship.